What the product is:
Silver Shampoo is a toning shampoo formulated with violet/purple pigments designed to neutralise unwanted brassy or yellow tones in blonde, grey, silver, or highlighted hair.
The purple pigments help counteract warm undertones (yellow/orange) by depositing cool tones during cleansing, resulting in brighter, cooler‑looking hair.
Silver shampoos are used regularly in colour‑maintenance routines to keep light hair tones crisp and balanced between salon visits.
 
Benefits:
Neutralises brassy and yellow tones — purple pigments counteract warm hues for a cooler tone.
Enhances brightness and clarity — leaves blonde or grey hair looking cleaner and more vibrant.
Cleanses and refreshes hair — removes buildup while delivering toning effects.
Improves manageability — conditions and smooths hair during washing.
Extends colour life — helps maintain salon‑achieved tones longer.
 
Ingredients:
Silver shampoos combine cleansing agents, toning pigments, and conditioning ingredients. Typical formula components may include:
Aqua (Water) — base of the shampoo.
Surfactants (e.g., Sodium Laureth Sulfate, Cocamidopropyl Betaine) — cleanse hair and scalp.
Purple/Violet Pigments (e.g., CI 60730) — deposit toning colour to neutralise warm tones.
Conditioners/Emollients (e.g., Behentrimonium Chloride, Cetyl Alcohol) — add softness and smoothness.
Panthenol (Pro‑Vitamin B5) — moisturises and strengthens hair.
Fragrance and preservatives — for scent and product stability.
Purple toning pigments can deposit colour if left on too long — follow the recommended timing to avoid unwanted lavender hues.
 
How to use it:
Wet hair thoroughly with warm water.
Apply silver shampoo: Massage into the scalp and hair, working through lengths to form a lather.
Leave on: Allow the shampoo to sit for 1–3 minutes (or according to packaging instructions) to let the violet pigments tone brassiness.
Rinse well: Thoroughly rinse out with cool or lukewarm water.
Repeat if needed: For stronger toning, a second short application may be used — but monitor time to prevent over‑toning.
Follow with conditioner: Use a regular or matching silver conditioner for best results.
Tip: Use silver shampoo 1–2 times per week or as needed; alternate with a gentle, non‑toning shampoo on other wash days to prevent drying or over‑toning.
 
What’s in the box:
1 × Silver shampoo bottle 
Product label with instructions and usage directions