What the product is:

• Ash Black Mask is a colour‑enhancing and conditioning hair mask formulated with ash/black‑toning pigmentsdesigned to deepen dark hair colour, neutralise unwanted warm or brassy tones, and add intense moisture and shine.

• It combines conditioning agents with subtle colour‑deposits to leave black or dark brown hair richer, smoother, and more vibrant.

• This type of mask can be used as a treatment after shampooing or as part of a toning routine to maintain cooler, more balanced dark tones.

Benefits:

• Enhances dark colour — boosts black or deep brown tones for richer, more intense hues.

• Neutralises warmth — ash‑toned pigments help counteract red, orange, or brassy undertones.

• Deeply conditions — provides intense hydration for smoother, softer hair.

• Improves manageability and shine — hair feels silkier and looks more vibrant.

• Strengthens and nourishes — conditioning agents help improve hair texture and reduce frizz.

Ingredients:

• Ash Black Masks typically include toning pigments plus conditioning and strengthening ingredients.

• Aqua (Water) — base of the mask.

• Cetearyl Alcohol & Behentrimonium Chloride — conditioning and detangling agents.

• Ash/Black Pigments (e.g., CI 77266, CI 77499) — colourants that help deepen and tone.

• Shea Butter, Coconut Oil, or Argan Oil — emollients that hydrate and smooth hair.

• Panthenol (Pro‑Vitamin B5) — moisturises and strengthens hair fibre.

• Silk Amino Acids or Keratin (optional) — improve softness and resilience.

• Fragrance and preservatives — for scent and product stability.

Because toning pigments can deposit colour, avoid leaving the mask on longer than directed to prevent over‑toning or subtle tint build‑up.

How to use it:

• Shampoo first: Wash hair with a regular or toning shampoo and rinse thoroughly.

• Apply the mask: After towel‑drying, distribute the Ash Black Mask evenly from mid‑lengths to ends (avoid the scalp if your hair is fine).

• Comb through (optional): Use a wide‑tooth comb to help spread product evenly through strands.

• Leave on: Allow the mask to sit for 3–10 minutes (follow the specific product’s instructions).

• Rinse thoroughly: Rinse out with cool or lukewarm water.

• Style: Towel‑dry and style as usual.

Tip: Use once a week or as needed to maintain dark, cool tones; alternate with a regular deep conditioner on other wash days to prevent over‑toning.

What’s in the box:

• 1 × Ash Black Mask tub 

• Product label with instructions and directions