What the product is:
Ash Black Mask is a colour‑enhancing and conditioning hair mask formulated with ash/black‑toning pigmentsdesigned to deepen dark hair colour, neutralise unwanted warm or brassy tones, and add intense moisture and shine.
It combines conditioning agents with subtle colour‑deposits to leave black or dark brown hair richer, smoother, and more vibrant.
This type of mask can be used as a treatment after shampooing or as part of a toning routine to maintain cooler, more balanced dark tones.
 
Benefits:
Enhances dark colour — boosts black or deep brown tones for richer, more intense hues.
Neutralises warmth — ash‑toned pigments help counteract red, orange, or brassy undertones.
Deeply conditions — provides intense hydration for smoother, softer hair.
Improves manageability and shine — hair feels silkier and looks more vibrant.
Strengthens and nourishes — conditioning agents help improve hair texture and reduce frizz.
 
Ingredients:
Ash Black Masks typically include toning pigments plus conditioning and strengthening ingredients.
Aqua (Water) — base of the mask.
Cetearyl Alcohol & Behentrimonium Chloride — conditioning and detangling agents.
Ash/Black Pigments (e.g., CI 77266, CI 77499) — colourants that help deepen and tone.
Shea Butter, Coconut Oil, or Argan Oil — emollients that hydrate and smooth hair.
Panthenol (Pro‑Vitamin B5) — moisturises and strengthens hair fibre.
Silk Amino Acids or Keratin (optional) — improve softness and resilience.
Fragrance and preservatives — for scent and product stability.
Because toning pigments can deposit colour, avoid leaving the mask on longer than directed to prevent over‑toning or subtle tint build‑up.
 
How to use it:
Shampoo first: Wash hair with a regular or toning shampoo and rinse thoroughly.
Apply the mask: After towel‑drying, distribute the Ash Black Mask evenly from mid‑lengths to ends (avoid the scalp if your hair is fine).
Comb through (optional): Use a wide‑tooth comb to help spread product evenly through strands.
Leave on: Allow the mask to sit for 3–10 minutes (follow the specific product’s instructions).
Rinse thoroughly: Rinse out with cool or lukewarm water.
Style: Towel‑dry and style as usual.
Tip: Use once a week or as needed to maintain dark, cool tones; alternate with a regular deep conditioner on other wash days to prevent over‑toning.
 
What’s in the box:
1 × Ash Black Mask tub 
Product label with instructions and directions