What the product is:
Ash Black Shampoo is a toning and cleansing shampoo formulated with ash‑toned pigments designed to neutralise brassy, warm, or yellow undertones in dark, black, brown, or cool‑toned hair.
It combines cleansing agents with subtle ash‑neutralising colourants to enhance cool hues, improve tone consistency, and maintain rich dark colour between salon visits.
Unlike standard shampoos, this product supports colour maintenance and tone correction while keeping hair clean and refreshed.
 
Benefits:
Neutralises warm undertones — ash pigments help counteract unwanted red, orange, or brassy tones in dark hair.
Maintains rich colour — helps preserve black or dark brown hair tones and extends the life of colour treatments.
Gently cleanses — removes dirt, oils, and buildup without stripping essential moisture (especially if sulphate‑free).
Improves shine and smoothness — supports softer, more manageable hair.
Adds depth and coolness — enhances natural or coloured dark hair with cooler, balanced tones.
 
Ingredients:
Ash Black Shampoos blend cleansing agents with toning pigments and conditioning ingredients. 
Aqua (Water) — base of the shampoo.
Surfactants (e.g., Sodium Laureth Sulfate, Cocamidopropyl Betaine) — cleanse hair and scalp.
Ash/Black Pigments (e.g., CI 77266, CI 77499) — toning colourants that deepen and neutralise warm hues.
Conditioners/Emollients (e.g., Behentrimonium Chloride, Cetyl Alcohol) — soften and detangle.
Panthenol (Pro‑Vitamin B5) — hydrates and strengthens hair.
Fragrance and preservatives — for scent and product stability.
 If ash pigments are left on too long, they may deposit subtle colour — always follow recommended timing to avoid unwanted hues.
 
How to use it:
Wet hair thoroughly with warm water.
Apply Ash Black Shampoo: Massage into the scalp and hair to produce a rich lather, starting at the roots and working to the ends.
Leave on briefly: Allow the shampoo to remain 1–3 minutes (or follow specific product instructions) so the ash pigments can tone warm undertones.
Rinse completely: Rinse with cool or lukewarm water until all product is removed.
Repeat if needed: A second quick wash can be done but avoid leaving it on too long to prevent over‑toning.
Condition after: Use your regular conditioner to restore hydration and smoothness.
Tip: Use the Ash Black Shampoo 1–2 times per week or as needed to maintain cooler dark tones; alternate with a gentle, regular shampoo on other wash days.
 
What’s in the box:
1 × Ash Black Shampoo bottle 
Product label with instructions and directions