What the product is:

• Ash Black Shampoo is a toning and cleansing shampoo formulated with ash‑toned pigments designed to neutralise brassy, warm, or yellow undertones in dark, black, brown, or cool‑toned hair.

• It combines cleansing agents with subtle ash‑neutralising colourants to enhance cool hues, improve tone consistency, and maintain rich dark colour between salon visits.

• Unlike standard shampoos, this product supports colour maintenance and tone correction while keeping hair clean and refreshed.

Benefits:

• Neutralises warm undertones — ash pigments help counteract unwanted red, orange, or brassy tones in dark hair.

• Maintains rich colour — helps preserve black or dark brown hair tones and extends the life of colour treatments.

• Gently cleanses — removes dirt, oils, and buildup without stripping essential moisture (especially if sulphate‑free).

• Improves shine and smoothness — supports softer, more manageable hair.

• Adds depth and coolness — enhances natural or coloured dark hair with cooler, balanced tones.

Ingredients: Ash Black Shampoos blend cleansing agents with toning pigments and conditioning ingredients. 

• Aqua (Water) — base of the shampoo.

• Surfactants (e.g., Sodium Laureth Sulfate, Cocamidopropyl Betaine) — cleanse hair and scalp.

• Ash/Black Pigments (e.g., CI 77266, CI 77499) — toning colourants that deepen and neutralise warm hues.

• Conditioners/Emollients (e.g., Behentrimonium Chloride, Cetyl Alcohol) — soften and detangle.

• Panthenol (Pro‑Vitamin B5) — hydrates and strengthens hair.

• Fragrance and preservatives — for scent and product stability.

 If ash pigments are left on too long, they may deposit subtle colour — always follow recommended timing to avoid unwanted hues.

How to use it:

• Wet hair thoroughly with warm water.

• Apply Ash Black Shampoo: Massage into the scalp and hair to produce a rich lather, starting at the roots and working to the ends.

• Leave on briefly: Allow the shampoo to remain 1–3 minutes (or follow specific product instructions) so the ash pigments can tone warm undertones.

• Rinse completely: Rinse with cool or lukewarm water until all product is removed.

• Repeat if needed: A second quick wash can be done but avoid leaving it on too long to prevent over‑toning.

• Condition after: Use your regular conditioner to restore hydration and smoothness.

Tip: Use the Ash Black Shampoo 1–2 times per week or as needed to maintain cooler dark tones; alternate with a gentle, regular shampoo on other wash days.

What’s in the box:

• 1 × Ash Black Shampoo bottle 

• Product label with instructions and directions