What the product is:

• Silver Shampoo Sulphate Free is a colour‑correcting, toning shampoo formulated without sulphates (harsh detergents) and infused with violet/purple pigments.

• It’s specially made for blonde, grey, silver, highlighted, or light‑coloured hair to neutralise brassy yellow/orange tones while gently cleansing without stripping natural oils or colour.

• The sulphate‑free formula is milder and less drying than regular shampoos, making it suitable for frequent use and for hair that’s colour‑treated, bleached, chemically processed, or dry.

Benefits:

• Neutralises brassy tones — purple pigments cancel out unwanted warmth for cooler, brighter tones.

• Gentle sulphate‑free cleansing — cleans hair without harsh detergents that can strip colour and natural moisture.

• Colour‑safe — helps preserve salon tones and extends the life of colour treatments.

• Improves hair texture and shine — leaves hair softer and more manageable.

• Hydrates and protects — ideal for dry, brittle, bleached, or chemically treated hair.

Ingredients:

• Aqua (Water) — base of the shampoo.

• Mild surfactants (e.g., Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside) — gently cleanse without harsh sulphates.

• Violet/Purple Pigments (e.g., CI 60730) — tone brassiness and yellow tones.

• Conditioning agents (e.g., Behentrimonium Chloride, Cetrimonium Chloride) — soften and detangle hair.

• Panthenol (Pro‑Vitamin B5) — hydrates and strengthens hair.

• Botanical extracts/oils (optional; e.g., argan oil, keratin) — add moisture and nourishment.

• Fragrance and preservatives — for scent and product stability.

Toners like purple/violet pigments can deposit colour if left on too long — follow recommended timing.

How to use it:

• Wet hair thoroughly with warm water.

• Apply silver shampoo: Massage into scalp and hair to build a light lather.

• Leave on for toning: Allow the shampoo to sit 1–3 minutes (according to brand instructions) so the violet pigments neutralise brassy tones.

• Rinse: Rinse thoroughly with cool or lukewarm water.

• Repeat if needed: For stronger toning, a second application can be used — but keep timing in mind to avoid over‑toning.

• Condition: Follow with a conditioner (preferably a sulphate‑free or silver conditioner) to restore moisture.

Tip: Use 1–2 times per week or as needed, alternating with a gentle sulphate‑free regular shampoo on other wash days to maintain balance.

What’s in the box:

• 1 × Silver shampoo sulphate free bottle

• Product label with instructions and directions