What the product is:
Silver Shampoo Sulphate Free is a colour‑correcting, toning shampoo formulated without sulphates (harsh detergents) and infused with violet/purple pigments.
It’s specially made for blonde, grey, silver, highlighted, or light‑coloured hair to neutralise brassy yellow/orange tones while gently cleansing without stripping natural oils or colour.
The sulphate‑free formula is milder and less drying than regular shampoos, making it suitable for frequent use and for hair that’s colour‑treated, bleached, chemically processed, or dry.
 
Benefits:
Neutralises brassy tones — purple pigments cancel out unwanted warmth for cooler, brighter tones.
Gentle sulphate‑free cleansing — cleans hair without harsh detergents that can strip colour and natural moisture.
Colour‑safe — helps preserve salon tones and extends the life of colour treatments.
Improves hair texture and shine — leaves hair softer and more manageable.
Hydrates and protects — ideal for dry, brittle, bleached, or chemically treated hair.
 
Ingredients:
Aqua (Water) — base of the shampoo.
Mild surfactants (e.g., Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside) — gently cleanse without harsh sulphates.
Violet/Purple Pigments (e.g., CI 60730) — tone brassiness and yellow tones.
Conditioning agents (e.g., Behentrimonium Chloride, Cetrimonium Chloride) — soften and detangle hair.
Panthenol (Pro‑Vitamin B5) — hydrates and strengthens hair.
Botanical extracts/oils (optional; e.g., argan oil, keratin) — add moisture and nourishment.
Fragrance and preservatives — for scent and product stability.
Toners like purple/violet pigments can deposit colour if left on too long — follow recommended timing.
 
How to use it:
Wet hair thoroughly with warm water.
Apply silver shampoo: Massage into scalp and hair to build a light lather.
Leave on for toning: Allow the shampoo to sit 1–3 minutes (according to brand instructions) so the violet pigments neutralise brassy tones.
Rinse: Rinse thoroughly with cool or lukewarm water.
Repeat if needed: For stronger toning, a second application can be used — but keep timing in mind to avoid over‑toning.
Condition: Follow with a conditioner (preferably a sulphate‑free or silver conditioner) to restore moisture.
Tip: Use 1–2 times per week or as needed, alternating with a gentle sulphate‑free regular shampoo on other wash days to maintain balance.
 
What’s in the box:
1 × Silver shampoo sulphate free bottle
Product label with instructions and directions