What the product is:
- Pure Brazilian 0% (Formaldehyde FREE) is a formaldehyde‑free keratin and hair‑treatment productdesigned to smooth, nourish, and strengthen hair without harsh chemicals.
- Unlike traditional keratin treatments that contain formaldehyde or formaldehyde‑releasing ingredients, this version focuses on using gentler, plant‑derived proteins and conditioning agents to improve manageability, reduce frizz, and enhance shine while being safer for frequent use and suitable for colour‑treated hair.
Benefits:
Formaldehyde‑free formula — safer and gentler on hair and scalp while avoiding harmful fumes.
Smooths and nourishes hair — reduces frizz and flyaways for a sleeker appearance.
Enhances shine and softness — hair feels more manageable and silky.
Strengthens hair structure — helps fortify strands to reduce breakage and damage.
Safe for colour‑treated hair — gentle enough to use on dyed or chemically processed hair.
Ingredients:
Hydrolyzed Keratin — protein that strengthens and rebuilds hair structure.
Amino Acids — help improve moisture balance and elasticity.
Natural Oils/Butters (e.g., Coconut Oil, Argan Oil) — nourish and add shine.
Panthenol (Pro‑Vitamin B5) — moisturises and conditions hair.
Silicones/Smoothing Agents — enhance slip and smoothness (e.g., Dimethicone).
Aloe Vera Extract or Plant‑Derived Extracts — soothe the scalp and provide hydration.
How to use it:
Cleanse the hair: Shampoo thoroughly to remove oils and buildup (do not condition).
Dry hair to damp: Towel‑dry until slightly damp but not dripping.
Apply the treatment: Section the hair and evenly distribute the Pure Brazilian 0% solution from roots to ends.
Comb through: Use a fine‑toothed comb to ensure even distribution and remove excess.
Process: Leave on for the time recommended by the specific product (often 15–30 minutes).
Blow‑dry: Dry the hair fully with a hairdryer.
Flat iron (optional): For extra smoothness, some routines recommend sealing with a flat iron on low heat (follow product‑specific instructions).
Rinse (if directed): Some formaldehyde‑free formulas require rinsing; others leave the product in as a leave‑in treatment — follow the label’s instructions.
Always follow the exact instructions printed on the product label for best and safest results.
What’s in the box:
1 × Pure Brazilian 0% (Formaldehyde FREE) hair treatment bottle
Label with instructions and usage directions
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